Panda vs. Penguin

SEO is short for "search engine optimization." To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box.

SEO is the process of improving the visibility of a website or a web page in an organic manner. In general, when a site has higher ranked on the search results page, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines.

Getting higher rank on search result page was very easy but now, it has been difficult due to Panda and Penguin update. Follow the blog and get updated with us and to get solution of this.

Panda v/s Penguin

The Google Panda 3.9 Update launched on July 24, 2012. Basically, Panda updates are designed to target pages that are not necessarily spam but are not great quality. This was the first ever penalty that went after “thin content,” and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.

Panda is a site wide penalty, which means that if “enough” (no specific number) pages of your site were flagged for having thin content, your entire site could be penalized. Panda was also intended to stop scrappers (sites that would republish other company’s content) from outranking the original author’s content.

The Google Penguin Update launched on April 24, 2012. According to the Google blog, Penguin is an “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site.

Google patents new object recognition technology

A new patent from Google could potentially change the way we publish videos onto the net in the future. What is this patent exactly? It’s known as “automatic large scale video object recognition.”

This object recognition technology works in a similar way to other face recognition techniques, but it takes things a step further. How so? It can actually recognize the difference between a variety of objects, not just human faces.

Whether you are talking about a cat or even a bike, the patent is designed to recognize it. After recognizing an object it then labels it with certain tags. If you are wondering how it does this, there is a special object name repository involved. This database would hold at least 50,000 object names, information and shapes that would allow for easy identification.

Essentially this is just another way to tag and better track videos for things like SEO. Ultimately it makes it easier for YouTube and Google to tag and track videos, but it also could make it easier for us to search for them. The system would still allow for manual tagging of objects and animals, but would do a lot of the work itself through an automated process.

It’s unclear when and where exactly object recognition technology will be put into place, though it is pretty much guaranteed to make its way over to YouTube.